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The Parents 1st mission and values

Our Vision

Parents are supported to give their babies the best possible start in life.

Our Mission

To enable quality peer support to flourish across the UK during pregnancy, birth, and beyond.

Our Values

We have experience in common - We enable parents with lived experience to make a profound contribution to the wellbeing of other parents and babies, through first-hand knowledge of their communities and strengths gained from overcoming challenges.

We are always in your corner - We ensure that those we support can speak freely without prejudice, building compassionate, trusting, non-judgemental and life-changing relationships.

We believe in the power of the parent - We focus on empowering parents to do the best they can for their babies, by providing support to build the strengths, confidence, resilience, social inclusion, mental health and capabilities of vulnerable and expectant parents. Happy and responsive parents mean a baby’s development will flourish.

We collaborate and build community - As an organisation we freely share our knowledge and understanding for the better good and believe that we are stronger when we work together, building and strengthening lasting relationships with communities and partners founded on integrity and trust. By working in this way, we can achieve something more impactful than we could alone.

Read our 5 year strategy (2025-2030)

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