The #LittleGoodDeed Campaign officially launched yesterday, 4th February. The campaign, which is co-ordinated by Kindred2 and supported by a number of children's charities, will encourage people to do a COVID-safe good deed for a family with a baby or young child.
The Campaign website is here: It is also available on facebook, twitter and instagram.
All organisations are being encouraged to get involved, spread the messages and share stories. To help you to do this, a toolkit of resources can be found here.
The campaign will be launched with results of a new YouGov survey showing how families with children under 5 are struggling during the lockdown. This is also an opportunity to share wider messages about the impact of the pandemic on babies and young children, including those in the recent Working for Babies report, and to reiterate the First 1001 Days Movement's calls on Government to include babies and young children in their COVID recovery plans.
To become a partner on the campaign, please contact [email protected]